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Shari Lyn Bayer, President
...Shari Lyn Bayer founded Bayer Public Relations (BPR) in October 2003 with the vision of generating quality publicity for quality products. With over 20 years of experience in hospitality, publishing and marketing, Shari truly understands and appreciates the industries that she represents. She believes that it is essential to partner only with clients whom she sees eye-to-eye with on all levels of business, from the actual products to the principals behind them. Her goal with BPR is to provide exemplary service and results to each of her clients, going above and beyond all of their expectations.
...Prior to finding BPR, Shari worked at Shirine Coburn Communication (SCC) as the head of its Food and Beverage Division, representing Givaudan, the world’s largest flavors company. Previous to SCC, Shari worked at the online culinary magazine, StarChefs.com, and as a freelance Writer/Editor, Restaurant Reviewer, Product Demonstrator and Food Stylist/Recipe Tester. Highlights include gigs for Food Arts, New York Magazine, The James Beard Foundation,
and NBC’s The Today Show.
...Shari’s introduction to public relations came in 2000, when she joined KB Network News (KBNN), a boutique, hospitality public relations firm in NYC, which represented high profile chefs and restaurateurs, including Bobby Flay (Bolo, Mesa Grill) and Todd English (Olives NY). At KBNN, she quickly learned the ins-and-outs of publicity, planning the opening parties for hot new venues, such as Lotus, Sushi Samba and Tao, and representing smaller distinguished NYC restaurants, including Abajour and Fleur de Sel.
...Before venturing to NYC in 1998 to earn a MA from NYU’s Food Studies program, Shari lived in Chicago where she surrounded herself in the hospitality industry. She worked in almost every position in restaurants from the front- to the back-of-the-house, in venues such as Rock Bottom Brewery and Charlie Trotter’s restaurant. Shari earned a Culinary Certification from the Cooking Academy of Chicago, and graduated from The University of Michigan with a BA in Organizational Studies. She also studied abroad for one semester in Florence, Italy.
...Shari relies on her diverse background to run BPR to the best of her ability. She is a member of the NYSRA, NYC & CO, NYWCA, PCNY, EPPS, Culintro and The James Beard Foundation. She also volunteers with Share Our Strength and City Harvest/Generation Harvest, and can often be found at exciting industry events, including Food & Wine Classic in Aspen, and Food Network South Beach Wine & Food Festival. Shari loves to cook, travel, dance and, of course, dine out!
Select Work Experience:
FOODSERVICE
Organizations
City Harvest
New York Women's Culinary Alliance
Product Demonstrations
General Electric - Advantium Oven
Nestle - Nespresso
The Gillette Company - Braun
Recipe Testing/Assistant Food Styling
Margaret Braun – Family Circle magazine
Katy Keck – The Today Show
Rory Trovato – New York magazine
The James Beard Foundation
Restaurants/Bars
Ann Arbor, MI
Scorekeepers
Chicago, IL
Bigsby's
Buffalo Wild Wings Grill & Bar
Charlie Trotter's
Green Dolphin Street
Mongolian BBQ
Rock Bottom Brewery
Sports Corner
Miami, FL
Bennigan's Grill & Tavern
Brinker International – Chili's
New York, NY
Jazz Standard
MARKETING/PUBLIC RELATIONS
Beverage/Food
Bacardi USA
Chambord
General Mills
Givaudan
La Molisana
Nespresso
Revolution Tea
Whittard of Chelsea
Chefs/Cookbook Authors
Mario J. Arnero
Michael Cressotti
Mitchell Davis
Andrew DiCataldo
Gillian Duffy
Todd English
Richard Farnabe
Bobby Flay
Dorie Greenspan
Scott Gerow
Debbie Lyn
Rick Moonen
Marco Morillo
Shay Geraud Ohana
Cyril Renaud
Marcus Samuelsson
Patricia Yeo
Entertainment
Marcie Castro – Pianist/Vocalist/Composer
Kathryn Keats – Singer/Songwriter
Tom Nemec - Comedian
Rick Shapiro - Comedian
Traedonya – R&B/Urban Artist
Events
4 th Annual Chocolate Show, NYC
12 th Annual James Beard Awards Gala, NYC
Organic Odyssey 2003,Venice, CA
Tsunami MetroFly Fundraiser, NYC
Miscellaneous
East Village Bed & Coffee
Lower East Side BID
New York Bartending School
Spider Marketing
Restaurants/Clubs/Lounges
New York City
Abajour
Agozar!
AZ
Branzini
Capsouto Freres
Crave
Eatery NYC and E-bar Lounge
Fleur de Sel
Guastavinos
Ike
Link Restaurant, Bar and Lounge
Lotus
Olives NY, W Hotel Union Square
Mesa Grill
Patria
RARE
San Domenico NY
Sushi Samba 7
RM
The Glazier Group
Tao – Asian Bistro
Villard Bar & Lounge
PUBLISHING
Food Arts magazine
Indieplanet.com
McCalls magazine
New York magazine
Nutrition and Thymes, NYU newsletter
New York Women's Culinary Alliance newsletter
StarChefs.com
Woman's World magazine
RETAIL
Saks Fifth Avenue
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